05/05/2026
With tens of thousands of products rated three stars or higher across the country, the “One Commune, One Product” (OCOP) program has increasingly affirmed its role in rural economic development since its inception. Beyond improving local incomes, OCOP has opened new directions for regional specialties, traditional craft villages, and community-based tourism. However, the program continues to face challenges related to production scale, quality standards, and international market access.